Robin Lau
Opinion
11 June 2023
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The commoditisation of influencers and celebrities comes with risk and unpredictability, resulting in brands looking to anime brand ambassadors instead for their easy availability and universal appeal, says dentsu’s Robin Lau.
Opinion
16 June 2022
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While awareness and interest in the metaverse is high, dentsu’s Robin Lau says brands not only need to work harder to stand out; they also need to build their approach around their audience both within and outside the virtual space.
